Invest in fitness with the FitActive brand
A simple, recognizable and scalable gym model. A growing network, an accessible format and a method designed to turn every opening into a structured project.
Clubs
A national and international network in constant expansion.
Accessibility
A model designed for flexible hours and high accessibility.
2025 Clubs
Between open clubs and clubs under development, a record year of growth.
Deloitte
A ranking that confirms the strength of the brand.
Open your FitActive gym in franchising
Enter the world of fitness successfully with FitActive, Italy's leading brand!
FitActive Franchising is innovative, fast and profitable.
Our many years of experience in the fitness industry led us to develop the exciting and ambitious project of creating FitActive-branded franchised gyms.
In recent years we have opened more than 187 franchised locations, and Deloitte, the prestigious auditing and consulting firm, recognized us as Italy's leading brand by number of gyms opened for 3 consecutive years.
Our clubs are recognized by the public for cleanliness, customer care and high quality standards—qualities that have enabled us to achieve outstanding results, record memberships and high profitability in positive, enjoyable and enthusiastic working environments.
FitActive Franchising offers a complete turnkey solution with everything you need to open your gym, constant support throughout the launch and start-up phase, and continuous monthly monitoring even after the business is up and running.
Invest in fitness for everyone with FitActive Franchising
FitActive lets you be your own boss without ever being alone.
FitActive is the right answer for a market ready for innovation: a business model that allows you to work as an independent entrepreneur in a dynamic and rapidly growing industry.
Fitness enthusiasts are looking for convenience and value, but they are not willing to compromise with poor-quality equipment or neglected spaces.
This vision led to the development of gyms open 24 hours a day, with no attendance limits and affordable prices starting from €19.90 per month.
Members can access the gym even when no staff are present, in complete autonomy.
One of FitActive's exclusive advantages is that members can use their membership at all our fitness centers—more than 200 across Italy and other countries—creating a strong sense of belonging.
- A team of industry professionals will guide you through every stage of creating your club.
- Support in marketing, sales, technical, tax and organizational matters.
- Ongoing support even after opening.
- FitActive services and products designed for everyone.
Complete support
Launch
- Location analysis and search for suitable premises.
- Geomarketing analysis of the target area.
- Preparation of the feasibility study and business plan.
- Assistance and support during negotiations with the property owner.
- Support in dealing with public authorities for the business launch.
- Detailed start-up planning.
- Gantt chart covering business development through to the grand opening.
Start-up organization
- Staff selection and training.
- Organization of work procedures.
- Creation of the pre-sale campaign.
- Facility setup and preparation.
- Provision of supporting marketing materials.
- Ongoing commercial monitoring of the club.
- Monitoring of the club's technical performance indicators.
- Conferences, meetings and forums for round tables and brainstorming sessions.
- Experience sharing and regular check-ins to strengthen team spirit.
Marketing
- Pre-sale marketing.
- Continuously evolving marketing throughout the business operation.
- Ongoing advertising across different media channels and social networks.
- Development of the FitActive brand in global and local markets.
- Organization of internal and external events.
- Online presence and search-engine visibility.
- Online enrollment.
- Protection and consolidation of the FitActive brand.
Management
- Accounting and tax-administration guidance.
- Preparation of the business's annual financial statements.
- Management control and preparation of periodic club statistics.
- Insurance support for club policies.
- Tax and legal assistance, plus administrative personnel management.
From the idea to the opening
Area analysis
Assessment of the area, potential market and project sustainability.
Pre-sale
A commercial phase before opening designed to generate demand and validate the market.
Club opening
A structured process for establishing the club locally with the FitActive identity.
The pillars of the model
Opening pipeline
Videos, interviews and testimonials
Video content to help you learn more about the FitActive world, our method and the franchising project.
Eduardo Montefusco Interview - Successo TV
Eduardo Montefusco Interview - BSA
Vendi Te Stesso LIVE - Eduardo Montefusco Speech
FitActive & SOGIM
Discover all FitActive services
Talk to us
Fill out the form: we will contact you to evaluate your business project together.
Before you invest
- What kind of support does FitActive provide?
Support with property search, launch, marketing, sales, technical and tax matters, organization and management.
- Is fitness-industry experience required?
It is useful, but it is not the only factor. Entrepreneurial ability and a willingness to follow the method are also important.
- Can the model be replicated in different cities?
Yes. The format is designed to adapt to different areas while maintaining a recognizable identity and consistent standards.
- Why is pre-sale important?
Because it allows demand to be generated before opening and helps the launch begin with an already active customer base.